Dear Bonfiglioli HR Team,

I'm Simona and I enjoy working where technology, business goals and customer needs need to be translated into clear value propositions and brought to market in a concrete, understandable way.

Over the past 10+ years, I’ve worked across digital products, enterprise platforms and complex B2B/B2C ecosystems for companies including Unipol, Aruba, QubicaAMF and Ducati.
My background combines product strategy, market analysis, customer experience and go-to-market support, often collaborating closely with business development, sales, marketing and technical teams.

In my current role, I contribute to product positioning and commercial initiatives for IoT and digital platform solutions, helping shape roadmaps, messaging and market validation activities through direct interaction with enterprise prospects and stakeholders. I particularly enjoy translating complex products into narratives, materials and experiences that customers can immediately understand and connect with.

What draws me to this role is the opportunity to work on strategic product communication within an international and innovation-driven environment, contributing both to product positioning and to the broader go-to-market process.

I would be happy to further discuss how my background and approach could support your team.

Best regards,
Simona Orlandi