Product Lead | Product Experience & Digital Platforms
SIMONA ORLANDI
Product Manager with 10+ years of experience building digital products across healthcare, insurance, entertainment, and immersive platforms. I start from the “why”: understanding real needs and turning complexity into experiences people actually use.
I’ve led products from discovery to launch, driving adoption, engagement, and measurable impact (e.g. UniSalute Up reached 1M+ users and reduced call center volume by ~30%). Currently working on digital and immersive platforms, including virtual 3D ecosystems that support education and training needs.
KEY PROFESSIONAL EXPERIENCES
Product Manager & Head of Design — ACSoftware S.r.l. (2024 - Present)
Led product vision and direction, leading discovery and research to identify opportunities, shape use cases, and drive feature definition and design decisions.
Defined product roadmap and priorities, aligning KPIs, metrics, pricing inputs, and go-to-market activities through close collaboration with prospects and internal stakeholders.
Built and scaled the design team and collaborated with cross-functional teams (engineering, business), improving delivery efficiency by ~30%.
Led the development and positioning of Observa, a virtual 3D ecosystem supporting education and gamification training use cases, explored through market interactions with institutions and selected enterprise prospects.
Lead UX/UI Designer (Product driven) — Aruba S.p.A. (2023 - 2024)
Led product design and experience strategy for the redesign of Aruba’s corporate digital ecosystem, covering 27+ websites and platforms.
Acted as a central product reference across parallel work streams, aligning stakeholders, defining experience standards, and ensuring consistency across distributed teams, coordinating a team of 4+ designers.
Lead Designer, Digital Product Manager — Unipol Gruppo S.p.a. (2016 - 2022)
In my final role at UnipolSai’s Beyond Insurance COE, I led cross-functional teams across Health, Mobility, and Property ecosystems, driving product evolution from vision to rollout.
Built and led an in-house design team, introduced digital governance, and contributed to the evolution of UniSalute’s digital products and brand.
I grew from UX/UI designer to Product and Design Lead over six years, taking ownership of UniSalute’s digital ecosystem (customer app, reserved area, internal platforms).
Led UniSalute Up from discovery to launch, a mobile app designed to improve self-service and user autonomy. The product reduced call center volume by ~30%, reached 1M+ downloads and maintains a 4.5 rating across 22K reviews on app stores, driving adoption of digital services across the customer base. Awarded Le Fonti as Best Health Insurance App of the Year.
CONTACTS
Bologna (IT) +39 3397512944
Portfolio available upon request
SKILLS
Product & Strategy
Product Management, Product Strategy, Product Lifecycle, Roadmapping, Go-to-Market, OKR, Metrics & KPIs, Value Definition, Competitive Benchmarking, Market Fit, Pricing, Agile, Scrum.
Experience & Design
CX Strategy, User Research, Product Discovery, Product Design, Digital Ecosystems, User Engagement.
Leadership & Collaboration
Cross-Functional Leadership, Stakeholder Management, Team Building, Change Management, Complex Problem Solving, Big Picture Thinking.
WORK AWARDS
2025 Premio Spina
Observa for Mudem, Banca d’Italia Virtual Museum: special mention for inclusivity & innovation.
2019 Le Fonti Awards
UniSalute Up Best Health Insurance App of the Year: special mention for UX, CX & innovation.
WORK: OTHER EXPERIENCES
Product Designer and Researcher — QubicaAMF S.p.A. (2022 - 2023)
Designed game and entertainment digital experiences (kiosk, mobile, back-office) for bowling environments, focusing on usability and user engagement across the entire device ecosystem (physical and digital touchpoints).
Working in R&D and cross-functional teams, I ran full discovery cycles across competitor analysis, market research and fit, user interviews, personas, journey mapping to define new products and redesign existing software interfaces.
Shaped the first career path and ladder for the Design function, supporting team growth, role clarity and long-term scalability.
Graphic Designer | UX/UI — Ducati Motor Holding S.p.A. (2015 - 2016)
I worked on brand-centric UX/UI design for digital assets and web templates, ensuring and overseeing online brand consistency.
I designed and produced digital content and visual assets for product launches and web campaigns in the racing sector, consistently driving user engagement and brand visibility.
Internal Sales, Marketing & Digital — Sterigenics S.p.A. (2011 - 2014)
I managed client contracts and commercial relationships in a B2B industrial environment specializing in pharmaceutical sterilization.
I handled digital communication, website updates, marketing campaigns and NPS surveys across healthcare, pharmaceutical and food and wine industry sectors.
LANGUAGES
Italian: Native
English: C1 Fluent
French: B2/C1 Fluent
German: A2 Beginner
MENTORING
ADPList Design Mentor
EDUCATION
Product Management Master Product Heroes (2024)
Associate Degree ITS EQF5 Multimedia & Communication (2015)
Technical Diploma
Accademia di Belle Arti Bologna
Scenography (2005)
High School Diploma
Scientific & Linguistic (2004)