Product Manager | Digital Transformation & Service Innovation
SIMONA ORLANDI
Service Transformation Product Manager with 10+ years of experience redesigning services and building digital products in complex B2B and B2C environments (Unipol, Aruba, QubicaAMF, Ducati). Expert in discovery, roadmap and go-to-market with a focus on digital transformation and service delivery redesign. Strong at using qualitative and data-driven insights and KPIs to prioritize, identify trends, and drive customer-centric outcomes while aligning global strategy with execution for scalable adoption.
simonaorlandi.work@gmail.com | +39 3397512944 | Bologna, IT | LinkedIn Profile | Portfolio upon request
KEY PROFESSIONAL EXPERIENCES
Product Manager, Digital Products & Experience — ACSoftware S.r.l. (2024 - Present)
Defined product vision, discovery, and roadmap for 3+ B2B/B2B2C digital products, aligning business, engineering, and design to prioritize features and commercial outcomes.
Translated market inputs and stakeholder needs into product decisions; identified trends and established KPIs to monitor product performance and customer engagement.
Built and scaled the design team (5+), improving operational efficiency by ~30% and introducing AI-supported workflows.
Lead the development of Knowesis, an IoT platform for energy monitoring and production cost control and Observa, a digital ecosystem for training and knowledge experiences, coordinating a product team of 5+.
Lead Designer (Product & CX, Team Lead) — Aruba S.p.A. (2023 - 2024)
Led UX strategy and redesign of the corporate digital ecosystem (27+ websites and platforms), improving consistency and usability.
Coordinated a team of 4+ designers and 3+ system integrators to align delivery with stakeholder objectives and project timelines.
Product Designer (Product Discovery & R&D) — QubicaAMF S.p.A. (2022 - 2023)
Led product discovery and market-fit for 3+ connected platforms (displays, kiosks, apps), collaborating with R&D and commercial teams to ensure customer-centric service models.
Conducted user research, analysis, workshops and prototyping to define new products and improve the existing ecosystem.
Defined the design career path and growth ladder, bringing structure and change management to the design organization.
Product & Project Manager (Design Lead) — Unipol Gruppo S.p.a. (2016 - 2022)
Led business analysis and requirements definition across 3+ B2B and B2C products within Health, Mobility and Property domains; defined KPIs to track service performance and adoption.
Managed multiple projects and 4+ system integrators, overseeing planning, budget, allocation, roadmaps and delivery.
Directed UX and digital experience outputs, simplifying complex requirements from multiple business units and supporting functional analysts during definition of new solutions.
Owned UniSalute Up end-to-end from discovery through launch and growth, reducing call center volume by ~30%, achieving 1M+ downloads and maintaining ~4.5 average app rating.
Digital Marketing & UX/UI — Ducati Motor Holding S.p.A. (2015 - 2016)
Designed brand-centric UX/UI for digital assets and web templates, ensuring consistency across channels for the racing domain.
Delivered digital design for web campaigns and product communications to support user engagement and brand visibility.
Internal Sales, Marketing & Digital — Sterigenics / Ex. Gammarad S.p.A. (2011 - 2014)
Managed B2B client relationships and contracts within industrial environments serving pharmaceutical and food & beverage sectors.
Supported digital communication and marketing campaigns; conducted data collection and customer feedback activities including NPS surveys to inform service improvements.
Earlier experience in Sales, Digital Communication & Marketing (2005–2014)
SKILLS
Digital Product Management
Product Strategy & Roadmapping • Product Lifecycle
Go-to-Market • Value Definition • KPIs • Metrics & OKRs
Stakeholder Management • Cross-Functional Leadership
User Research • UX/UI & CX Strategy
Project Management • Agile • Scrum • Waterfall
Service Delivery • Change Management • Digital Transformation
Business & Functional Analysis • Documentation
Data Analysis • Qualitative & Quantitative Insights
Customer oriented • Communicate effectively
Tools: Jira, Confluence, Notion, Miro, Google Analytics, Figma, AI-assisted workflows.
WORK AWARDS
2025 Premio Spina
Observa for Mudem, Banca d’Italia Virtual Museum: special mention for inclusivity & innovation.
2019 Le Fonti Awards
UniSalute Up Best Health Insurance App of the Year: special mention for UX, CX & innovation.
LANGUAGES
Italian: Native
English: C1 Professional
French: B2/C1 Fluent
German: A2 Beginner
EDUCATION
Master in Product Management - Product Heroes (2024)
IFTS Multimedia & Communication, Associate Degree Equivalent (EQF 5) - Salesiani Bologna (2015)
Technical Diploma in Scenography - Accademia di Belle Arti Bologna (2005)