Product Manager | Digital Products & Platforms
SIMONA ORLANDI
Product Manager with 10+ years building digital products in complex B2B and B2C environments (Unipol, Aruba, QubicaAMF, Ducati).
Experience in discovery, roadmap and go-to-market across IoT platforms, enterprise and back-office systems in industrial contexts.
Strong in aligning business, technology and user experience to turn product value into adoption that holds up at scale.
KEY PROFESSIONAL EXPERIENCES
Product Manager, Digital Products & Experience — ACSoftware S.r.l. (2024 - Present)
Define product vision, discovery and roadmap across 3+ digital products in B2B / B2B2C environments, aligning business, technology and design while working closely with prospects and contributing to commercial and product marketing strategy.
Drive prioritization, KPIs and go-to-market activities, translating business needs and market inputs into product decisions.
Build and scale the design team (5+), improving operational efficiency by ~30% and introducing design workflows supported by AI.
Lead the development of Knowesis, an IoT platform for energy monitoring and production cost control, and Observa, a digital ecosystem for training and knowledge experiences, coordinating a product team of 5+.
Lead Designer (Product & CX, Team Lead) — Aruba S.p.A. (2023 - 2024)
Led UX strategy for the redesign of the corporate digital ecosystem, covering 27+ websites and platforms.
Coordinated a team of 4+ designers and 3+ system integrators, ensuring a consistent experience and stakeholder alignment.
Product Designer (Product Discovery & R&D) — QubicaAMF S.p.A. (2022 - 2023)
Led product discovery and market fit within an industrial B2B2C environment across 3+ connected platforms (displays, kiosks, apps).
Conducted user research, product analysis, workshops and prototyping to define new products and improve existing solutions.
Defined the design career path and growth ladder, bringing structure and clarity to the corporate evolution of the design team.
Product & Project Manager (Design Lead) — Unipol Gruppo S.p.a. (2016 - 2022)
Led functional analysis and requirements definition across 3+ B2B and B2C digital products within Beyond Insurance domains (Health, Mobility, Property).
Managed multiple projects and system integrators (4+), overseeing design budget allocation, planning, and delivery.
Directed UX and digital experience outputs, simplifying complex requirements from multiple business units and supporting functional analysts.
Managed project and delivery activities end-to-end across cross-functional teams within the Beyond Insurance COE.
At UniSalute, owned product and project management for the B2C digital ecosystem, building and scaling the in-house design team and coordinating delivery with system integrators.
Led the redesign of 8+ digital platforms, ensuring brand consistency and improving interaction and user experience.
Owned UniSalute Up end-to-end from discovery through launch and growth, reducing call center volume by ~30%, reaching 1M+ downloads and maintaining a ~4.5 average rating across app stores.
Digital Marketing & UX/UI — Ducati Motor Holding S.p.A. (2015 - 2016)
Designed brand-centric UX/UI for digital assets and web templates, ensuring consistency across online channels.
Delivered digital design for web campaigns and product communication within the racing domain, supporting user engagement and brand visibility.
Internal Sales, Marketing & Digital — Sterigenics / Ex. Gammarad S.p.A. (2011 - 2014)
Managed B2B client relationships, contracts, and commercial documentation in an industrial environment serving pharma, healthcare, wine and food sectors.
Supported digital communication, website updates, marketing campaigns, and customer feedback activities, including NPS surveys.
Earlier experience in Sales, Digital Communication & Marketing (2005–2014)
WORK AWARDS
2025 Premio Spina
Observa for Mudem, Banca d’Italia Virtual Museum: special mention for inclusivity & innovation.
2019 Le Fonti Awards
UniSalute Up Best Health Insurance App of the Year: special mention for UX, CX & innovation.
SKILLS
Hard Skills: Product Strategy, Product Lifecycle, Digital Services, IoT-based Products, B2B Product Management, UX / UI Design, User Research, Customer Experience, Governance, Stakeholder Management, Cross-Functional Leadership, Roadmapping, Business Case Development, Value Definition, Competitive Benchmarking, Metrics & OKRs, Cost & Profitability Monitoring, GTM & Market Fit,
Soft Skills: Collaborative leadership, Cross-functional communication, Complex problem solving, Big picture thinking, Stakeholder alignment, Change management, Customer-centric mindset, Data-driven decision making, Simplify complexity.
Tools: Figma, Miro, Jira, Confluence, Framer, Adobe CC, Generative AI Tools, Analytics, Hotjar, Notion, Vibe coding.
LANGUAGES
Italian: Native
English: C1 Professional
French: B2/C1 Fluent
German: A2 Beginner
MENTORING
ADPList Product & Design Mentor
EDUCATION
2024 : Product Management Master, Product Heroes
2015: Associate Degree ITS EQF5 Multimedia & Communication, Final grade: 100/100 Istituto Salesiani (Bologna)
2005: Technical Diploma Accademia di Belle Arti, Scenography (Bologna)
2004: High School Diploma Scientific & Linguistic, Liceo Copernico (Bologna)