Product Manager & Digital Experience Leader
SIMONA ORLANDI
Experienced Product Manager with 10+ years across product strategy and digital experience, working where technology, business and user needs must move together. I’ve worked with companies like Unipol, Aruba, QubicaAMF and Ducati, building products at the intersection of complex systems and stakeholders. I start with the “why”: that’s where clear product vision takes shape and turns into something people actually use and value
KEY PROFESSIONAL EXPERIENCES
Product Manager & Head of Design — ACSoftware S.r.l. (2024 - Present)
Led product vision and direction, driving discovery and research to identify opportunities, shape use cases, and guide feature definition and design decisions.
Defined product roadmap and priorities, aligning KPIs, metrics, online communication, pricing inputs and go-to-market activities in close collaboration with cross-functional teams and direct interaction with prospects.
Built and scaled the design team and collaborated with cross-functional teams(engineering, business), improving delivery efficiency by ~30%.
Led the development and positioning of Knowesis, an IoT-based platform enabling conscious management in industrial environments, and Observa, a virtual 3D ecosystem supporting corporate and organizational training through gamified use cases, explored through interactions with institutions and enterprise prospects.
Lead Designer (Product & CX) — Aruba S.p.A. (2023 - 2024)
Led product design and experience strategy for the redesign of Aruba’s corporate digital ecosystem, covering 27+ websites and platforms.
Acted as a central product reference across parallel work streams, aligning stakeholders, defining experience standards, and ensuring consistency across distributed teams, coordinating a team of 4+ designers and System Integrators.
Project Manager & Lead Designer — Unipol Gruppo S.p.a. (2016 - 2022)
In my final role at UnipolSai’s Beyond Insurance COE, I led cross-functional teams across Health, Mobility, and Property ecosystems, driving product evolution from vision to rollout.
Built and led an in-house UniSalute design team, introduced digital governance and contributed to the evolution of UniSalute’s digital products ecosystem and brand.
Grew from UX/UI designer to Product and Design Lead, taking ownership of UniSalute’s digital ecosystem, including the customer app, reserved area, internal platforms, management and legal tools.
Led UniSalute Up from concept through launch and growth, a mobile app integrating core insurance services and improving user autonomy. The product reduced call center volume by ~30%, reached 1M+ downloads, and maintains a 4.5 rating across 22K reviews, driving digital adoption at scale. Awarded Le Fonti Best Health Insurance App of the Year.
CONTACTS
SKILLS
Product Strategy & Roadmapping
Digital experience & Adoption
Go-to-Market & Value Definition
OKR, Metrics & KPIs
UX/UI & CX Strategy
User Research & Discovery
Design Thinking & Prototyping
Cross-Functional Leadership
Stakeholder Management
Project Management
AI-driven Workflows
Tools: Jira, Notion, AI-assisted workflows, Miro, Analytics, Figma, Agile / Scrum, Data analysis & insights.
WORK AWARDS
2025 Premio Spina
Observa for Mudem, Banca d’Italia Virtual Museum: special mention for inclusivity & innovation.
2019 Le Fonti Awards
UniSalute Up Best Health Insurance App of the Year: special mention for UX, CX & innovation.
LANGUAGES
Italian: Native
English: C1 Fluent
French: B2/C1 Fluent
German: A2 Beginner
WORK: OTHER EXPERIENCES
Product Designer and Researcher — QubicaAMF S.p.A. (2022 - 2023)
Led product discovery and strategy within an industrial B2B2C ecosystem, working in R&D and Innovation team.
Drove research activities including competitor analysis, market validation, user interviews, personas and journey mapping to define new products and evolve existing platforms.
Defined digital experiences for gaming and entertainment environments (kiosks, mobile and industrial platforms), focusing on usability and engagement across physical and digital touchpoint also trough the rationalization of components and the creation of a consistent design ecosystem to ensure platforms coherence.
Shaped the fi rst career path and ladder for the Design function, supporting team growth, role clarity and long-term scalability.
Digital Marketing — Ducati Motor Holding S.p.A. (2015 - 2016)
I worked on brand-centric UX/UI design for digital assets and web templates, ensuring and overseeing online brand consistency.
I designed and produced digital content and visual assets for product launches and web campaigns in the racing sector, consistently driving user engagement and brand visibility.
Internal Sales, Marketing & Digital — Sterigenics S.p.A. (2011 - 2014)
I managed client contracts and commercial relationships in a B2B industrial environment specializing in pharmaceutical sterilization.
I handled digital communication, website updates, marketing campaigns and NPS surveys across healthcare, pharmaceutical and food and wine industry sectors.
Earlier experience in Sales, Communication & Marketing (2005–2015)
MENTORING
ADPList Design Mentor
EDUCATION
Master in Product Management
Product Heroes (2024)
Associate Degree Equivalent (EQF 5)
ITS Multimedia & Communication
Salesiani Bologna (2015)
Technical Diploma
Accademia di Belle Arti Bologna
Scenography (2005)
High School Diploma
Scientific & Linguistic (2004)