Product Manager, Digital Products & Experience

SIMONA ORLANDI

Product Manager with 10+ years building digital products and services across complex B2B and B2C environments, including ICT. Experienced in product lifecycle management, roadmap definition, go-to-market, business development and marketing, with a strong ability to connect business needs, technology and product positioning to drive market adoption.

KEY PROFESSIONAL EXPERIENCES

Product Manager Digital & Experience — ACSoftware S.r.l. (2024 - Present)

Set product strategy and roadmap for Knowesis (IoT analytics) and Observa (3D engagement); led product discovery to validate market fit; defined value propositions, pricing models and go-to-market plans for digital products.
Coordinated communication and customer engagement activities, supporting
pre-sales and sales cycles from prospect qualification to commercial opportunity.
Built and led Design function (5+), improving integration delivery efficiency ~30%

Drove prioritization, KPIs and go-to-market strategy, contributing to product positioning and commercial initiatives that led to 15+ enterprise prospect engagements and multiple product PoCs.

Lead Designer (Product, Marketing & CX) — Aruba S.p.A. (2023 - 2024)

Led redesign and continuous improvement of 27+ websites and defined experience standards, coordinating 4+ designers and system integrators to improve consistency and delivery across parallel work streams and corporate digital services.

Product Designer and Researcher — QubicaAMF S.p.A. (2022 - 2023)

Led product discovery, market analysis and research across 3+ B2B2C product streams, identifying new market opportunities in industrial environments.
Conducted user research, product analysis and workshops to refine product positioning and improve existing solutions.
Defined the design career path, bringing structure and clarity to team evolution.

Product & Project Manager, Design lead — Unipol Gruppo S.p.A. (2016 - 2022)

Led functional analysis and requirements definition across 3+ B2B and B2C digital ecosystem initiatives, simplifying complex requirements for multiple business units.

Managed multiple projects and system integrators (4+), overseeing design budget allocation, planning, and delivery within the Beyond Insurance COE.
Directed UX and digital experience outputs, ensuring brand consistency and improving user experience across 8+ digital platforms.

Owned UniSalute Up end-to-end from discovery through product launch and growth, reducing call center volume by ~30%, reaching 1M+ downloads and maintaining a ~4.5 average rating across app stores.

Digital Marketing — Ducati Motor Holding S.p.A. (2015 - 2016)

Worked on brand-centric digital experiences, communication and web templates, ensuring consistency across online channels. Designed marketing materials and assets for launches and campaigns, supporting engagement and brand visibility.