Product & Digital Experience Lead
SIMONA ORLANDI
Product Manager with 10+ years building digital products and services across complex B2B and B2C environments.
Experienced in product lifecycle management, roadmap definition and go-to-market strategy for IoT platforms and enterprise ecosystems. Strong in aligning business, technology and product positioning to translate value propositions into real market adoption.
KEY PROFESSIONAL EXPERIENCES
Product Manager Digital & Experience — ACSoftware S.r.l. (2024 - Present)
Lead the development and product lifecycle management of Knowesis (IoT) and Observa, coordinating a product team of 5+ to deliver scalable solutions.
Define product vision and roadmap across 3+ digital products, translating customer needs and market insights into a clear product value proposition.
Build and scale the design team (5+), improving operational excellence by ~30% through continuous improvement and AI-supported workflows.
Drove prioritization, KPIs and go-to-market strategy, contributing to product positioning and commercial initiatives that led to 5+ enterprise prospect engagements and multiple product PoCs.
Lead Designer (Product, Marketing & CX) — Aruba S.p.A. (2023 - 2024)
Led the redesign of Aruba’s corporate digital ecosystem (27+ websites and wikis), coordinating 4+ designers and system integrators and defining experience standards across parallel workstreams.
Product Designer and Researcher — QubicaAMF S.p.A. (2022 - 2023)
Led product discovery, market analysis and research across 3+ B2B2C product streams, identifying new market opportunities in industrial environments.
Conducted user research, product analysis and workshops to refine product positioning and improve existing solutions.
Defined the design career path, bringing structure and clarity to team evolution.
Lead Designer & Product / Project Manager — Unipol Gruppo S.p.A. (2016 - 2022)
Led functional analysis and requirements definition across 3+ B2B and B2C digital ecosystem initiatives, simplifying complex requirements for multiple business units.
Managed multiple projects and system integrators (4+), overseeing design budget allocation, planning, and delivery within the Beyond Insurance COE.
Directed UX and digital experience outputs, ensuring brand consistency and improving user experience across 8+ digital platforms.
Owned UniSalute Up end-to-end from discovery through product launch and growth, reducing call center volume by ~30%, reaching 1M+ downloads and maintaining a ~4.5 average rating across app stores.
Digital Marketing — Ducati Motor Holding S.p.A. (2015 - 2016)
Worked on brand-centric digital experiences, communication and web templates, ensuring consistency across online channels. Designed marketing materials and assets for launches and campaigns, supporting engagement and brand visibility.
Earlier experience in Sales, Digital Communication & Marketing (2005–2015)
CONTACTS
SKILLS
Product Strategy & Roadmapping
Product Lifecycle Management
Go-to-Market Strategy
Product Marketing
Metrics & OKRs
Stakeholder Management
Cross-Functional Leadership
B2B Product Management
UX/UI & CX Strategy
User Research & Customer centricity
Product Positioning
Market Analysis & Fit
Project Management, Agile / Scrum
Tools: Jira, Notion, AI-assisted workflows, Miro, Analytics, Figma, Google analytics
WORK AWARDS
2025 Premio Spina - Observa for Mudem, Banca d’Italia Virtual Museum for inclusivity & Innovation.
2019 Le Fonti Awards - UniSalute Up
Best Health Insurance App of the Year for UX, CX & Innovation.
LANGUAGES
Italian: Native
English: C1 Fluent
French: B2/C1 Fluent
German: A2 Beginner
EDUCATION
Master in Product Management (Professional training)
Product Heroes (2024)
Associate Degree Equivalent (EQF 5)
ITS Multimedia & Communication
Salesiani Bologna (2015)