Product Manager & Digital Experience Leader
SIMONA ORLANDI
I start with the why: that’s where distinctive products begin. With 10+ years across product strategy and digital experience in Unipol, Aruba, QubicaAMF and Ducati, I build products that make sense for the business and feel right for the people who use them.
KEY PROFESSIONAL EXPERIENCES
Product Manager & Head of Design — ACSoftware S.r.l. (2024 - Present)
Define and drive product strategy (discovery, roadmap, go-to-market) for IoT, buildings and immersive platforms, shaping value proposition and success metrics.
Drove adoption of AI-driven workflows in discovery and delivery and introduced structured market intelligence practices (competitive analysis, user research, stakeholder workshops) that shaped pricing and offering.
Built and led the Design and Product functions from the ground up, scaling a team of 5+ and driving end-to-end products and projects across multiple innovation-driven platforms, improving operational efficiency by 30%.
Lead UX/UI Designer (Product driven) — Aruba S.p.A. (2023 - 2024)
Led the redesign of Aruba’s corporate digital ecosystem (27+ websites and wikis), coordinating 4+ designers and system integrators and defining experience standards across parallel workstreams.
Lead Designer & Product / Project Manager — Unipol Gruppo S.p.A. (2016 - 2022)
In the final role at UnipolSai's Beyond Insurance COE, drove analysis and product evolution across Health, Mobility and Property ecosystems from vision to rollout.
Founded and led an in-house design team of 2+, introduced digital brand governance, multichannel CX and drove the digital rebranding of UniSalute.
Grew from UX/UI designer to product lead over six years, taking full ownership of UniSalute's digital ecosystem: sites, customer app, reserved area, internal platforms.
Led UniSalute Up from discovery to launch. The app reduced call center volume by 30% and won the Le Fonti Award as Best Health Insurance App of the Year.
Product Designer and Researcher — QubicaAMF S.p.A. (2022 - 2023)
Led product discovery in a complex B2B2C industrial ecosystem, translating user and business needs into coherent digital solutions across multiple platforms (LED, kiosks, software).
Shaped the first career path and ladder for the Design function, supporting team growth, role clarity and long-term scalability.
Graphic Designer | UX/UI — Ducati Motor Holding S.p.A. (2015 - 2016)
Worked on brand-centric UX/UI design for digital assets and web templates, ensuring and overseeing online brand consistency.
Designed and produced digital content and visual assets for product launches and web campaigns, driving user engagement and brand visibility.
Earlier experience in Sales, Marketing & Customer Operations (2005–2015)
CONTACTS
Bologna (IT) +39 3397512944
SKILLS
Product Strategy & Roadmapping
Go-to-Market & Value Definition
OKR, Metrics & KPIs
UX/UI & CX Strategy
User Research & Discovery
Design Thinking & Prototyping
Cross-Functional Leadership
Stakeholder Management
AI-driven Workflows
Tools: Jira, Notion, AI-assisted workflows, Miro, Analytics, Figma, Agile / Scrum.
WORK AWARDS
2025 Premio Spina - Observa for Mudem, Banca d’Italia Virtual Museum for inclusivity & innovation.
2019 Le Fonti Awards - UniSalute Up
Best Health Insurance App of the Year for Digital Design, UX & innovation.
MENTORING
ADPList Mentor 2024- 2026
LANGUAGES
Italian: Native
English: C1 Fluent
French: B2/C1 Fluent
German: A2 Beginner
EDUCATION
Master in Product Management
Product Heroes (2024)
Associate Degree Equivalent (EQF 5)
ITS Multimedia & Communication
Salesiani Bologna (2015)