Product Manager, Digital products and user experience
SIMONA ORLANDI
Product Manager with 10+ years of experience shaping digital products in complex B2B environments (Unipol, Aruba, QubicaAMF, Ducati). I tend to work where market, product and business meet, helping teams turn customer needs into clear product choices and
go-to-market decisions that hold up once the product is out there.
KEY PROFESSIONAL EXPERIENCES
Product Manager Digital Experience — ACSoftware S.r.l. (2024 - Present)
Defined product development strategy and product roadmap, driving discovery, market validation to inform product direction, value definition, positioning, pricing and go-to-market through direct interaction with enterprise prospects.
Built and scaled the Design function, leading a team of 5+ and improving delivery efficiency by ~30% on integration projects.
Led product vision, and development of Knowesis, an IoT platform enabling data-driven industrial decisions and Observa, a 3D virtual ecosystem driving engagement and adoption in Banking training through fintech gamified experiences.
Lead Designer (Product, Marketing & CX) — Aruba S.p.A. (2023 - 2024)
Led the redesign of Aruba’s corporate digital ecosystem (27+ websites and wikis), coordinating 4+ designers and system integrators and defining experience standards across parallel workstreams.
Product Designer and Researcher — QubicaAMF S.p.A. (2022 - 2023)
Led product discovery, business analysis, market analysis and market fit within an industrial B2B2C environment across 3+ connected platforms (displays, kiosks, apps).
Defined digital experiences for gaming and entertainment environments (kiosks, mobile and Saas industrial platforms), focusing on product vision, usability and engagement across physical and digital touchpoint also trough user research, design, user stories and workshops for stakeholders engagements.
Lead Designer & Product / Project Manager — Unipol Gruppo S.p.A. (2016 - 2022)
Owned product strategy and digital governance across Health, Mobility and Property ecosystems, driving cross-functional collaboration between business, IT, product.
Founded and led an in-house design team of 3+, introducing product design practices and a branded multichannel CX, and driving the rebranding of UniSalute’s ecosystem.
Grew from designer to product lead over six years, taking full ownership of UniSalute's digital ecosystem: sites, customer app, reserved area, internal platforms.
Led UniSalute Up from concept to launch ( 1M+ downloads, 4.5★ & 22K reviews), reduced call center volume ~30%; awarded Le Fonti Best Health Insurance App, integrating core insurance services and improving user autonomy.
Digital Marketing — Ducati Motor Holding S.p.A. (2015 - 2016)
Worked on brand-centric digital experiences and web templates, ensuring consistency across online channels. Designed content and assets for product launches and campaigns, supporting user engagement and brand visibility.
Earlier experience in Sales, Digital Communication & Marketing (2005–2015)
CONTACTS
SKILLS
Product Strategy & Roadmapping
Analysis & user stories
Research & Discovery, User Testing
Go-to-Market & Value Definition
OKR, Metrics & KPIs
UX/UI & CX Leadership
Design Thinking & Prototyping
Cross-Functional Collaboration
Stakeholder Management
Project Management
AI-driven Workflows
Tools: Jira, Confluence, Notion, Miro, Analytics , Figma, Agile / Scrum/ Kanban.
WORK AWARDS
2025 Premio Spina - Observa for Mudem, Banca d’Italia Virtual Museum for inclusivity & Innovation.
2019 Le Fonti Awards - UniSalute Up
Best Health Insurance App of the Year for UX, CX & Innovation.
LANGUAGES
Italian: Native
English: C1 Fluent
French: B2/C1 Fluent
German: A2 Beginner
EDUCATION
Master in Product Management (Professional training)
Product Heroes (2024)
Associate Degree Equivalent (EQF 5)
ITS Multimedia & Communication
Salesiani Bologna (2015)