Product Manager, Digital products and user experience
SIMONA ORLANDI
Product Manager with 10+ years of experience shaping digital products in complex B2B environments (Unipol, Aruba, QubicaAMF, Ducati). I tend to work where market, product and business meet, helping teams turn customer needs into business cases, clear product choices and go-to-market decisions that hold up once the product is out there.
KEY PROFESSIONAL EXPERIENCES
Product Manager Digital Experience — ACSoftware S.r.l. (2024 - Present)
Defined product strategy and roadmap; drove discovery and market validation to shape value definition, positioning, pricing and go-to-market through direct interaction with enterprise prospects; monitored the competitive landscape.
Built and scaled the design function, managing a team of 5+ and improving delivery efficiency by ~30% on integration projects.
Prepared product demos and presentations to prospects and stakeholders to support commercial discussions, helped sales enablement. and adoption.
Led product vision and delivery for Knowesis (IoT platform) and Observa (3D virtual ecosystem), enabling data-driven industrial decisions and increasing engagement for banking training through gamified fintech experiences.
Lead Designer (Product, Marketing & CX) — Aruba S.p.A. (2023 - 2024)
Led the redesign of Aruba’s corporate digital ecosystem across 27+ websites and wikis, coordinating 4+ designers and system integrators while defining experience standards across parallel workstreams and cross-functional relationships.
Product Designer and Researcher — QubicaAMF S.p.A. (2022 - 2023)
Led product development & discovery, business and market analysis to define product-market fit across an industrial B2B2C environment spanning displays, kiosks and apps.
Designed digital experiences for gaming and entertainment platforms focused on usability and engagement, informed by user research and testing.
Authored user stories and ran stakeholder workshops to support ideation, requirements definition and alignment with engineering teams.
Lead Designer & Product / Project Manager — Unipol Gruppo S.p.A. (2016 - 2022)
Owned product strategy and digital governance across Health, Mobility and Property ecosystems, driving cross-functional collaboration between business, IT and product.
Founded and led an in-house design team (3+), introducing product design practices and a branded multichannel CX; drove the rebranding of UniSalute’s digital ecosystem.
Grew from designer to product lead over six years, taking full ownership of UniSalute’s sites, customer app, reserved area and internal platforms.
Led UniSalute Up from concept to launch ( 1M+ downloads, 4.5★ & 22K reviews), reduced call center volume ~30%; awarded Le Fonti Best Health Insurance App, integrating core insurance services and improving user autonomy.
Digital Marketing — Ducati Motor Holding S.p.A. (2015 - 2016)
Worked on brand-centric digital experiences and web templates, ensuring consistency across online channels. Designed content and assets for product launches and campaigns, supporting user engagement and brand visibility.
Earlier experience in Sales, Digital Communication & Marketing (2005–2015)
CONTACTS
SKILLS
Product Strategy & Roadmapping
Analysis & user stories
Research & Discovery, User Testing
Go-to-Market & Value Definition
OKR, Metrics & KPIs
UX/UI & CX Leadership
Design Thinking & Prototyping
Cross-Functional Collaboration
Stakeholder Management
Project Management
AI-driven Workflows
Tools: Jira, Confluence, Notion, Miro, Analytics , Figma, Agile / Scrum/ Kanban.
WORK AWARDS
2025 Premio Spina - Observa for Mudem, Banca d’Italia Virtual Museum for inclusivity & Innovation.
2019 Le Fonti Awards - UniSalute Up
Best Health Insurance App of the Year for UX, CX & Innovation.
LANGUAGES
Italian: Native
English: C1 Fluent
French: B2/C1 Fluent
German: A2 Beginner
EDUCATION
Master in Product Management (Professional training)
Product Heroes (2024)
Associate Degree Equivalent (EQF 5)
ITS Multimedia & Communication
Salesiani Bologna (2015)