Product Manager, Digital products and user experience
SIMONA ORLANDI
Product Manager with 10+ years of experience shaping digital services and products in B2C and B2B environments, including Unipol, Aruba, QubicaAMF and Ducati. Skilled in aligning business strategy, customer requirements and Digital & ICT teams to build high-impact, customer-centric experiences. Track record in governance, discovery & research, innovation, product adoption and continuous improvement through cross-functional leadership, effective communication, stakeholder engagement, data and testing.
KEY PROFESSIONAL EXPERIENCES
Product Manager Digital Experience — ACSoftware S.r.l. (2024 - Present)
Managed the entire lifecycle from ideation to go-to-market, defining value propositions, pricing, business cases through direct interaction with enterprise prospects and early adopters.
Built and scaled the Digital Experience function, leading a team of 5+ and improving product delivery efficiency by ~30% on complex integration projects.
Led strategy and product roadmap for Knowesis, an IoT-based digital platform enabling data-driven industrial decisions through real-time analytics, and Observa, a 3D virtual ecosystem for educational experiences developed for Banca d’Italia.
Lead Designer (Product, Marketing & CX) — Aruba S.p.A. (2023 - 2024)
Led the digital transformation of Aruba’s corporate ecosystem (27+ websites), coordinating 4+ designers and system integrators; defined experience standards and design coordination across parallel workstreams.
Collaborated with Marketing and Sales teams to optimize the digital journey and continuous improvement.
Product Designer and Researcher — QubicaAMF S.p.A. (2022 - 2023)
Led product discovery, market, analysis within an industrial B2B2C environment across 3+ connected platforms including kiosks, mobile apps, and SaaS digital services.
Translated complex user needs and customer requirements into clear development specifications and user stories for gaming and entertainment environments.
Drove stakeholder engagement workshops to align product vision with business goals, focusing on usability and engagement across physical and digital touchpoints.
Lead Designer & Project / Product Manager — Unipol Gruppo S.p.A. (2016 - 2022)
Owned product strategy and digital governance across Health, Mobility and Property ecosystems, driving cross-functional collaboration across business areas.
Founded and led an in-house design team of 3+, introducing product design practices and multichannel CX; managed the evolution of customer apps, reserved areas and internal platforms, ensuring KPI alignment and business growth.
Led UniSalute Up from concept to launch (1M+ downloads, 4.5★ & 22K reviews), reduced call center volume ~30%; awarded Le Fonti Award for Best Health Insurance App, integrating core insurance services and improving user autonomy.
Digital Marketing — Ducati Motor Holding S.p.A. (2015 - 2016)
Worked on brand-centric digital experiences and web templates, ensuring consistency across online channels. Designed content and assets for product launches and campaigns, supporting user engagement and brand visibility.
Earlier experience in Sales, Digital Communication & Marketing (2005–2015)
CONTACTS
SKILLS
Product Strategy & Roadmapping
Analysis & user stories
Research & Discovery, User Testing
Go-to-Market & Value Definition
OKR, Metrics & KPIs
UX/UI & CX Leadership
Design Thinking & Prototyping
Cross-Functional Collaboration
Stakeholder Management
Project Management
AI-driven Workflows
Tools: Jira, Confluence, Notion, Miro, Analytics , Figma, Agile / Scrum / Kanban.
WORK AWARDS
2025 Premio Spina - Observa for Mudem, Banca d’Italia Virtual Museum for inclusivity & Innovation.
2019 Le Fonti Awards - UniSalute Up
Best Health Insurance App of the Year for UX, CX & Innovation.
LANGUAGES
Italian: Native
English: C1 Fluent
French: B2/C1 Fluent
German: A2 Beginner
EDUCATION
Master in Product Management (Professional training)
Product Heroes (2024)
Associate Degree Equivalent (EQF 5)
ITS Multimedia & Communication
Salesiani Bologna (2015)